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Ow ya goin’, Regional South Australia?

September 14, 2013 by Wan Wan - Category News

To answer the Australian-style everyday greeting above: Not exceptionally good, the tourism body of Australia would frankly say. That is why there comes a new shove for more international visitors to the regional South Australia. Before we go any further, you might be wondering what does Regional Australia really mean? According to its official website, "Regional Australia is a term used to refer to the non-metropolitan areas of the nation that lie beyond the major capital cities and their immediate surrounding suburbs".

Referring to the statistics from Tourism Research Australia, there was a 9 percent increase of foreign tourists to South Australia in the last fiscal year. Adelaide's share of international expenditure was AUD562 million, which was very much far off from the AUD104 million for all of regional South Australia. Due to their impeccable result, the CEO of the South Australian Tourism Industry Council, Ward Tilbrook, commented that Adelaide shall remain as the main focus.

"About 80 per cent of [Australia's] tourism occurs in that top 20 regions. If we can get more South Australia regions into the top 20 the better. We've been 4 per cent of the international visitor market for a very long time and what we really need in South Australia is getting a bigger share," he added.

Mr Tilbrook also said that the issue of access is very much relevant due to the changing dynamic of where the tourists come from – especially those from China, Malaysia and Taiwan. If Australia truly aspires to bring in more visitors, perhaps it is time for them to review the Australia visa requirement.